What Have You Done For Me Lately? Apple
April 30, 2009 by Ellen Ewart
Filed under Marketing
Is Apple stagnant? In a seemingly endless rain of new and tweaked products, even a few months without an Apple advertising campaign in my face seems like forever. What have they done lately?
From Apple’s Hot News section, today’s entries are “Newsflash: University hosts app design competiton” and “Says J.D. Power: Apple highest in smartphone customer satisfaction.” The previous 7 before that:
- App Store Pick of the Week: Leaf Trombone: World Stage
- Delivering better patient care with iPhone
- Mac mini big on media-center capabilities
- Screening at the 2009 Tribeca Film Festival
- The Year Was 1959
- Coming Attractions: X-Men Origins: Wolverine
- App Store tops one billion downloads
image: Flickr: kyz
Maybe Apple is working on perfecting what it’s got instead of releasing the next best laptop? Given that it recently published financial results for its fiscal 2009 second quarter, posting revenue of $8.16 billion, up from last year’s $7.51 billion, Apple must be doing something really well. That or it’s riding the wave of its last launch.
What could have potential become the next phase for Apple, Netbooks, is clearly being turned down by the company. Peter Kafka recently posted about Apple on Media Memo, apart of All Things Digital. He reports that “COO (and temporary CEO) Tim Cook’s dismissal of the netbook market will continue to spark speculation that the company is readying something that sits in between a laptop and an iPhone.”
Kafka goes on to quote Dan Frommer:
“When I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens, and just not a consumer experience and not something we would put the Mac brand on. So it’s not a space–as it exists today–that we’re interested in, nor do we believe that customers in the long term would be interested in. That said, we do look at the space and are interested in how customers respond to it. People who want a small computer than does browsing and email might want to buy an iPod touch or iPhone. We play indirect basis. Then of course if we find a way where we can deliver an innovative product that really makes a contribution, then we’ll do that. We have some interesting ideas in this space.”
Alright, so step into the netbook space and bring us something innovative! That, or drum up a wicked marketing campaign, feigning something genuinely new, and get everyone dancing with their Apple products in hand. Please.
