What Industry Is One Of The Fastest Growing Users Of RSS?

Did you guess the old, mostly blue chip automotive industry? If you did (and I didn’t) you are right. According to IMedia Connection:

Automotive is one of the fastest industries to adopt the use of RSS content. Pheedo’s marketing VP explains how this technology is opening up a whole new avenue for building loyalty and delivering content-based advertising.

In the Pheedo network of publishers alone, the automotive category grew 38 percent month over month in the fourth quarter of 2006– making automotive among the fastest growing industries to adopt the use of RSS content.

Ford, one of the staid, blue chips who isn’t having a good time of it right now, jumped on the bandwagon. They rightly think that someone who subscribes to their feed is and will continue to be a loyal customer. Besides TV commercials, what better way is there to get their brand in front of their customers every day?

And a quote I love, “2007 has been proclaimed “the year of RSS,” and automotive publishers and marketers alike should take it for a test drive.”