Comments on: What’s up with Animated Logos?

By: Samantha Hartley

Samantha Hartley — Thu, 01 May 2008 01:51:31 +0000

Thanks for this post, Susan! I wanted to blog last year about the amazing logo for then-CourtTV that was animated and mimicked the DNA charts with a line of tiny lozenge shapes. I thought it was fun to watch the logo in action – not too distracting like some of these. When I went to find it online, however, I saw they had another logo there, with a fingerprint. Not sure how you can build a brand effectively with two drastically different logos. The DNA logo is still my favorite, but as with the ones you’re reviewing here, the old rules still apply: the logo must be on-strategy for the brand, compelling and consistently applied.

By: Training Brand Influencers

Training Brand Influencers — Wed, 30 Apr 2008 04:28:24 +0000

[...] I’ll be interested to see what other companies open brand “universities” for consumers. Will this become the next big thing, bigger than animated logos? [...]

By: Chris Posey

Chris Posey — Tue, 29 Apr 2008 18:01:20 +0000

I’ve got to agree with you on this one-if anything, simply because this is not a particularly groundbreaking trick that, as you noted, can just be distracting, especially on TV (maybe better for web). If everyone’s going to jump on the bandwagon, perhaps it could be about something a little more complex and meaningful? (Now, if i could only think of what that might be!)

By: James Seay

James Seay — Tue, 29 Apr 2008 03:10:01 +0000

Nice post! In some cases, I believe the animated logo can work. For example, in my opinion the SwissCom logo adds a certain element to the brand personality. Unlike the Discovery Channel (which IS annoying) the logo promotes brand image while differentiating itself from other telecommunications companies. Thanks for sharing!