Wheaties Fuel: A New Breakfast of Champions

I got my hands on a box of the new Wheaties Fuel cereal (courtesy of my friends at General Mills). It’s not due in stores until January, but you can get the Collector’s Edition box online now for $10. I joked on the Wheaties_Fuel Twitter that I really needed to find out what a $10 box of cereal tasted like (like John Travolta needed to find out what a $5 milk shake tasted like in “Pulp Fiction”). Of course, Wheaties_Fuel responded with more of an interest in how it made me feel. Needless to say, I was intrigued. And after enjoying a full serving the past two mornings, I have to say—it’s as advertised.

Wheaties Fuel—The New Breakfast of Champions

Wheaties Fuel is a lightly sweetened, crunchy bowl of whole wheat flakes and crisp rice. It has whole grains to provide long-lasting energy; complex carbs for fuel; B-vitamins to help your body release energy from food; and it’s an excellent source of fiber (five grams/serving). I had a bowl with some scrambled eggs, turkey sausage, a banana and a cup of apple cider for a complete breakfast. The taste is outstanding (cinnamon honey crunch-flavored). And I felt great afterward—I had plenty of energy, I felt alert and it kept me going for several hours until my next meal (I eat six times/day).

Dr. John Ivy, a world-renowned expert on the role of nutrition and exercise performance, said:

“We’ve learned a lot about the bond between nutrition and performance over the years and as today’s athletes continue to get bigger, faster and stronger, it was important to develop a cereal that evolved along with them. With the help of our elite athletes, we created a cereal whose nutritional profile will fuel the active individual.”

If you can’t wait until January to get your taste of Wheaties Fuel, visit wheaties.com/evolution to order your own Collector’s Edition box and find out a lot more about the evolution of “The Breakfast of Champions.”

Sources: wheaties.com/evolution, Twitter.com/Wheaties_Fuel