When Entrepreneurs Can’t Do All the PR Any More

There’s a golden period during a company’s gestation and birth when a charismatic, energetic, well-connected CEO can handle all the public relations and investor relations.

Enjoy it while it lasts. Because once your company reaches a certain stage in its development, you can’t rely on some personal connections, a blog and your killer presence at trade shows and conferences to carry the freight.

Your company’s relationships with the media, competitors, suppliers, employees, customers and others are too important to leave for a couple of weeks when you’re too busy running the company to pay attention.

For instance, Ben Yoskovitz writes about the need to keep the buzz alive after launching Standout Jobs’ Reception software at the DEMO conference.

He says:  “Launching at an event like DEMO is great for generating buzz, but it dies quickly, unless you have a plan for maintaining it. That means focusing on more PR into the mainstream media, pushing the blogosphere and concocting crazy viral schemes to get people talking. One of the worst things you can do after launch is ignore the buzz machine.”

Ben’s other advice is: “Outsource those things you really need help with – such as public relations, marketing and potentially even sales.”

Take a peek at Standout Jobs’ Press Center.