When Google & Nike Play Soccer

It seems as if Google’s new venture is going to be along with Nike over at Joga.com. What is Joga exactly? Joga is an online community for soccer fans. From their “about” page:

Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world’s most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own). You can strengthen existing friendships and begin new ones, join a wide variety of professional athletes and soccer communities, and even create your own to discuss soccer, exchange tips on the coolest moves, browse through various pitches worldwide, and plan your next game.

Google Blogoscoped notes that this domain is legit and is indeed registered to Google and others have already asked, “how does this help in indexing the worlds information?”, And the answer? “By selling shoes offcourse…”

Via Threadwatch