Comments on: When to Introduce Ads

By: Anthony

Anthony — Sat, 10 Dec 2005 04:10:32 +0000

I agree with Barry. I doubt Performancing are ever going
run 3rd party ads. They’ll be earning their keep by organizing conferences, doing consulting, selling research results, publishing books and whatever other revenue source they can spin off from the Performancing brand once it is built up enough.

By: Scrivs

Scrivs — Sat, 10 Dec 2005 00:10:10 +0000

Good point Barry, but you also have to remember that with all the content they are generating that within 3-4 months they should be getting a good deal of SE traffic and that’s where the ad revenue would kick in.

By: TrentC

TrentC — Sat, 10 Dec 2005 00:07:40 +0000

I too have just started a new blog, and I’m keeping it ad-free, while I build a solid viewership and get some ranking on the search engines. When they get to a point where I’m happy with it, I’ll start selling topic-related ads, but nothing too crazy.

By: barry bell

barry bell — Fri, 09 Dec 2005 08:25:39 +0000

I’m not so sure that they’re gonna run ads at all on Performancing. The kind of people who read that site are probably too ad-savvy to click on them, so taking the focus away from the content slightly by running ads for minimal revenue might not be a good idea.

I wonder if their new company is gonna be some kind of blog consultancy or agency – and their current blog is just to whet peoples’ appetites for the service and to bump up the credibility meter before they launch.

By: redd

redd — Thu, 08 Dec 2005 14:35:27 +0000

Ads?
I definetly like my adds in RSS. I also like skycraper ads that actually fit the site. Otherwise text based ads until you have featured sponsors or advertisers.

Main point, advertiser fits the site, otherwise the adsense and yahoo text ads on the page along with including them in the rss.

By: misterchris

misterchris — Thu, 08 Dec 2005 09:51:35 +0000

I’ve been pondering the same question. I have a new site idea that is likely to generate quite a bit of initial traffic. For this reason Im going to have a small set of ads on each page from the get-go. I know after two of three months my ‘viral traffic’ will have dipped and my hope is that my ‘orangic search traffic’ will have picked up. It’s at this stage that I intend to increase the amount of adveritising to capitalize on the different needs of this new audience.