Which Ads are Skipped the Least?
August 30, 2007 by Susan Gunelius
Filed under Marketing
The BusinessWeek Brand New Day blog published an interesting post this week that talks about data released by TIVO related to commercials. Apparently, TIVO has been monitoring the fast-forwarding habits of its users and has determined which ads are skipped the least often. Burt Helm, who wrote the post, notes that effectively targeted ads seem to be skipped the least. What do you think?
Here’s the list from June from Burt Helm’s post:
Least Fast-Forwarded Brand Campaigns
All Measured Networks – Daytime & Primetime
1. CORT Furniture Rentals
2. Dominican Republic Tourism
3. Hooter’s Restaurant
4. IDT Long Distance INTL Residential
5. Tax Masters Tax Service Con Svc
6. Skyteam Airline Network
Broadcast Networks – Primetime
1. Bowflex Exercise Equipment DR
2. OnStar Vehicle Monitoring Sys
3. Hyundai Autos Sonata Leasing
4. Warner Bros Harry Potter/Order/PHNX
5. Lunesta Sleep RX
6. Plavix Blood Thinner RX
Comments
One Response to “Which Ads are Skipped the Least?”Trackbacks
Check out what others are saying about this post...[...] you do TV campaigns, this post is for you. Study these ads and see what learning points you can take with you when you designs your next TV [...]