Which Wireless Brand Ranks Tops for Customer Satisfaction?

Verizon Wireless nabbed the top spot in a survey of wireless customers conducted by the American Customer Satisfaction Index.  But don’t go running to change your wireless provider just yet.  Turns out Verizon Wireless only scored a 72 out of a possible 100 points, just 1 point above AT&T and T-Mobile’s scores of 71 each.

Now, if your wireless carrier is Sprint, that’s another story entirely.  Sprint scored an embarassing 56 (an 8 point drop from last year).

What do you think?  Would you give the Verizon Wireless brand a 72?  How about AT&T at 71?  When I had AT&T wireless service several years ago, I think I would have rated them about a 5. 

By the way, the wireless industry overall received a rating of 68, which is the highest score it’s ever gotten (it’s been tracked for four years now).  Thank goodness for small improvements, but come on!  When I went to school, a 68 (or even a 72 for that matter) was far from something to be proud of.  Wouldn’t those grades equate to a C or worse?  Sounds like these brands need to make some changes to boost their customer satisfaction scores and their brand images and reputations at the same time!

Image: Verizon Wireless