Who Uses Social Networking?

Advertising Age explains a new study from Anderson Analytics which shows who uses social networks and the differences between Facebook, Linked In, MySpace and Twitter. For more white papers check out Anderson Analytics.

Social Networks in General

1. People visit social networking sites 5 days per week, checking their accounts 4 times a day
2. 52% of social networkers had friended or become a fan of at least one brand,
3. 64% were neutral or didn’t care about brands on social networks
4. 45% connect only to family and friends and 18% will connect only to people they’ve met in person

Social Networks

1. Average Twitter user has 28 followers and follows 32 others
2. 43% said they could live without Twitter.
3. People demographics on Facebook are more likely to be married (40%), white (80%) and retired (6%) than users of the other social networks.
4. Facebookers have the second-highest average income ($61,000) and an average of 121 connections.
5. 75% say Facebook is their favorite site with 59% saying they’ve increased their usage over the past 6 months.
6. For MySpace the demographic is more likely to be black (9%) or Hispanic (7%) and single (60%) and students (23%).
7. Linked In has the highest average income ($89,000) and users joined the network for business or work purposes.
8. Linked In is more likely to be male – it’s ratio of male to female users is 57% to 43%.