Why pay more? why pay more with ap…
September 11, 2008 by Milo Riano
Filed under Computers
Why pay more? That was the only and simple message the commercial of Seinfeld and Bill Gates had going for them when they decided to launch (commercial here) their 300 million dollar campaign anchored on the former TV mainstay.
Microsoft wanted to create the buzz and so they did — in a way that they didn’t care whether it was a positive of negative buzz as long as it created a buzz. I have said in previous posts here that they should have gotten Adam Sandler (I am a big fan of him) and with the simple and short message, Adam should have been perfect.
People are writing that the campaign may just be a teaser of the million dollar budget of Microsoft which simply says there is more to come in their battle against Apple. Why pay more? Why pay more with Apple? That I agree.
To note, as I have previously written; go and vote for Windows Vista Weblog here.
