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Monday, November 23rd, 2009

Why Simpler Is Usually Better

July 31, 2008 by Eric Eggertson  
Filed under Marketing

The average human brain isn’t trained to perform memorization tricks in front of an audience.

So maybe we should alter our language and our powers of persuasion to accommodate the vast majority of us drones who are comfortable holding three concepts in our head at a time.

A simpler approach has inherent advantages over a complex one.

1)  Things with fewer moving parts have fewer ways to break down.

2)  A single, simple thought has a better chance of being repeated accurately than binder full of strategic plans.

3)  Our eyes and ears seek out the single element that contrasts against the background. A complex pattern tends to blend into the background.

4)  People get bored quickly.  The longer it takes to do something, the less likely it will get done right.

5)  Most of the meltdowns in recent years have been a result of complex arrangements that obscured the obvious problems of sub-prime mortgages, unrestrained corporate greed, ballooning government deficits, fighting wars against drugs and terror, and invading countries to save the world from weapons of mass destruction.

6)  Simple is usually less stressful.

Next time you turn a simple task into a complex one, take a step back and examine your goals and your motives.

If you’re honest with yourself, you’ll probably realize that the complexity isn’t as necessary as you think it is. Stop showing off and just get the job done.

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Comments

5 Responses to “Why Simpler Is Usually Better”
  1. Ike:

    Simple and obscure. A good combination!

  2. Simon says:

    Well said!!

    I can see now why the philosophy behind micro-blogging in the social media sphere – for one thing, they meet all the six enlisted advantages. This is probably why people are catching on to the fire – those who use it, adore it.

  3. Wow…so true…Simple is the key to success….in most cases LOL….

    I really enjoyed EACH point, but my favorite is: 6) Simple is usually less stressful.

    Tre Allen
    President
    http://www.truckmountforums.com

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  1. [...] the challenges you face as a small business owner and work from the belief that simple is better. Eric Eggertson said it best: “The longer it takes to do something, the less likely it will get done [...]



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