Wii and DS Prices To Remain Fixed in 2008
Sad news for those still without Wiis and hoping that their patience/inability to find a Wii would translate into some saved cash…Nintendo has announced that it won’t be chopping the price on the little white console, or it’s portable cousin, the Nintendo DS, in 2008.
President Satoru Iwata addressed analysts’ questions by saying that “Our earnings projection for the year is not based on hardware price cuts, and I don’t think we are going to need them”. Basically: people will buy both the DS and Wii for the price we’ve set them at dumbasses. Why would we lower the prices and cut into our profit?
The two Nintendo powerhouses, which have been tops on the hardware lists for quite a while, still generally retail for less than their competitors, making them a very attractive option, even at their current full price. Sure, lowering the price would make them fly off the shelves faster, but considering the rate these things are going…. rapidity isn’t exactly an issue.
Nintendo hopes to double the Wii’s hardware sales this year, shipping upwards of 25 million units, while downsizing its expectations for the older DS, with a conservative estimate of 28 million units.
Via | SPOnG
