If you can create a website that offers up valuable content, people see it as a solid resource and link to it. Then optimizing in such a way as Wikipedia you can take full advantage of the popularity.

My thought is that many SEO’s go about creating content in reverse. Creating the content with SEO’s in mind from the start. Instead, look at Wikipedia, they create great content within a frame or structure that allows and encourages SE readability naturally.

The on-page SEO may be great at Wikipedia, and the content attracts the engines, of course, but I believe it’s at least as much to do with the inbound links.

Website editors, bloggers and commenters who mention something to do with a topic they feel may need defining will add a link to Wikipedia almost without thinking. Writers thinking their opinions need support will quote Wikipedia if they can find an article that agrees with them. And even a quote from Wikipedia gets a link back to the source page. These are all deep links.

Often these references will be a context where ‘nofollows’ are not used, and the link love gets piled 10 feet high for the topic concerned.

Vic
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