Will it blend?

I love Will It Blend. I think it’s one of the most creative viral videos ever. Josh Bernoff recently asked Jeremiah Owyang for some of his random swag from companies for a demonstration. Based on Jeremiah’s comment that he didn’t know his Flip would be turned to dust, I suspect that Josh didn’t mention that he could be using this swag as a demonstration of one of the key points in Groundswell.

Do what Josh and Charlene say. Pick a clear objective first not just choosing technologies because they seem cool, otherwise your next social media program is going to end up as social media dust too.