Win Made to Stick
March 13, 2009 by Phil Gerbyshak
Filed under Business
With little fanfare, Made to Stick was re-released with updated content. It’s one of the 100 best business books of all-time, and it’s one of my favorite books of all-time. If you’d like to read a snipped from the book, I shared an excerpt earlier about how to unstick an idea, or you can check out the Made to Stick blog.
I love Made to Stick for it’s usefulness and it’s easy to understand message. When I follow the suggestions in the book about how to make SUCCESS my message, I write a better article, and I think more clearly, and most likely, you read a better article. For my team, when I think about the story I want them to remember, and I focus on the methods suggested in Made to Stick, my team tunes me in more and does what I need them to do.
The SUCCESS method is brilliant for it’s simplicity:
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
Admittedly, this is NOT a get effective quick scheme. It takes more time to convey your ideas using this method…though the time is well spent on the front end for the effectiveness you’ll get on the back end.
So when I was told I could give you a copy of this updated book just for reading Slacker Manager, I jumped at the chance!
I have 1 copy to give away of Made to Stick for you, dear readers.
How can you win a copy?
Pick the step in the SUCCESS method that resonates the most when YOU hear a story. For me, it’s simplicity. The more simple the message, the better it is. It’s why I write straightforward, simple articles for you to read. It works for me.
What works for you?
Leave a comment from now until March 19th, 2009 at 6 PM central, and I’ll pick the winner using a random number using Random.org. If you don’t want to wait to win a copy, go buy Made to Stick NOW! You won’t regret it!
Book cover courtesy of Amazon.com
Unexpectedness is what does it for me; coming up with something that hasn’t been done or tried before, or going about something old in a fresh, new way that I haven’t thought of, these can be valuable things.
I agree – I think simplicity resonates most with me. When an idea is simple, it is accessible, and easy for others to follow. It doesn’t require a big commitment of mental energy, and so easier to get buy-in for people’s attention.
I’m definitely with you. Simplicity. It could be the best message ever but if it’s not simple enough to easily “get” it’ll likely be for not. Thanks!
I think emotions resonate the most for me. I do a fair bit of preaching in my church, and I have found that on the occasions when my emotions have become really obvious to the listeners, they have been hugely impacted, and the talk becomes memorable. Not that I recommend “faking” emotions, but I think being passionately gripped by your subject makes a tremendous difference to how it is received.
Simplicity works best in my world – where the only constant thing is that everything will change. Sometimes we feel like our heads could spin off. Avoiding anything superfluous or over complicating is a must.
“Keep it simple stupid. Great advice offends me every time” – Dwight Schrute
Man I wish I would have read this earlier. I tapped danced all around an important issue in a meeting yesterday, I really should have kept it simple and to the point. But I think the real power and what resonates with me are people who can combine multiple steps. A lot of people possess and often overuse one step.
i like #6: stories.
if there’s a good story, it sticks, and it transfers to another person.
concreteness. although “simplicity” is good, if a person can’t connect with it, then simplicity does not matter.
Unexpectedness, because I think it captures the attention of your audience.