Wonderbra with Dita

There’s a new Wonderbra campaign out, with Dita von Teese, the burlesque dancer.

I’m not sure about the ad. Too many clichés, with the ’sexy scientist’, then I wasn’t sure if it was for shoes or for underwear, given the multiple shots of her extremely high heels.

The Science of Sexy site has a couple of OK bits. It’s problematic for me, being a huge flash file that kills the browser, but shows some promise. The Flickr images are great – I can actually see the product. There’s a promised behind the scenes video and then one blog post open for comments about what is ’sexy’, where the debate is interesting.

There’s also a simple draw to win a trip to Paris to see the Dita show, although this is compromised by making it compulsory to agree to receive marketing spam from them in the future. That’s poor marketing practice!

(all screenshots from Wonderbra site)