World’s Largest Coca-Cola Logo Appears on Google Earth
July 12, 2007 by Susan Gunelius
Filed under Marketing
The Coca-Cola (NYSE: KO) brand is getting some free advertising at Google Earth. According to the Google Earth Blog, the advertising is coming from an event that took place back in 1986 when the Coca-Cola logo was made out of 70,000 bottles on a mountain in Chile to celebrate the Coca-Cola Company’s 100th anniversary. The logo is approximately 100 feet high x 400 feet wide, and it’s raising brand awareness for Coca-Cola again today thanks to Google Earth’s satellite imagery.
Here is the picture from Google Earth:
Not bad for a 31-year old investment of promotional dollars.
what’s the coördinates?
Email me or somthn!
ty!
-18° 31′ 45.67″, -70° 15′ 5.25″
just type that in on the search.