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Monday, November 30th, 2009

Would you like some fries with that WNBA season opener?

May 12, 2008 by Joe  
Filed under Tennis

According to an article in Advertising Age, the WNBA will debut this season (next week, whee!) with a McDonald’s logo on all 14 team jerseys.

As part of a sponsorship of the WNBA’s season-opening week, the fast feeder’s logo will appear on the front of all 14 team jerseys during early-season contests, including three nationally televised games.

The WNBA designed the McJerseys to help the Golden Arches launch its Southern-style chicken breakfast sandwich, which is being hyped with a national sampling effort May 15, two days before the women’s basketball league’s season kickoff.

A Southern-style chicken sandwich. You’ll have to pardon me, but if I want Chick-Fil-A, I’ll just go there. But forgoing my sandwich preference, I think this is a big step towards making the league profitable. As long as the logos aren’t guady, why can’t the league make itself an extra buck or million?

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