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Friday, November 27th, 2009

Wow! That Is One Wet, Awesome, Dirty…

August 27, 2009 by Mark Jabo  
Filed under Marketing

…uh, martini as it turns out.

You’ll see the O-face pictured below on the Bravo and E! networks over the coming weeks as Three-O vodka ramps up its media spending on television after a successful print campaign and an attention-grabbing What’s Your O-Face? contest.

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1 o-face from co
That feels good going down…uh, the vodka, that is….
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The makers of Triple-O vodka have managed to set their product apart from the clamor of a crowded field of premium vodkas to position their brand as a fun and irreverent cocktail choice.

Three-O vodka is establishing a reputation for creative and intense-flavored vodkas which add a new twist (zing!) to the vodka category.

Entourage-watching, wannabe hipsters probably won’t be giving up their Grey Goose anytime soon but chances are you’ll have a lot more fun experimenting with some of the wild flavors of Triple-O vodka.

The company’s 16 different flavors include Bubble, Root Beer and Triple Shot Espresso. If you’re not sure how to mix any of the flavors, the Triple-O website gives you a choice of three drink recipes for every flavor plus the option of downloading a 70-recipe booklet covering the whole line of products.

And, let’s face it, whether you use it for a pick-up attempt or just to diss your ex, knowing how to make a drink called the Money Shot is worth having in your bar-crawling bag of tricks.

How To Make A Money Shot … With Triple-O Vodka
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1 oz. Three-O Triple Shot Espresso vodka
1/2 oz. hazelnut liqueur
1/2 oz. Half & Half
Shake over ice and strain into a shot glass

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Hopefully, it’s the O-face and not the bear trap which reminds you of your ex-girlfriend….

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Comments

2 Responses to “Wow! That Is One Wet, Awesome, Dirty…”
  1. Jean Villopique says:

    I don’t get it. Is it supposed to not make any sense? And what does this have to do with this alcohol? I usually get ads, but this is just…huh?

  2. Mark Jabo says:

    Jean,

    FWIW, here’s what the ad agency/Three-O was going for according to their press release:

    “..the Three-O flavor range has become the benchmark amongst flavored vodkas for its wild, surprising and intense taste experience. These findings are reflected in the hilarious imagery of the new campaign, featuring a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.”

    Sounds like an excuse for people to do their own at home experiment … or at least throw down a couple of cocktails. :)

    Actually, it would be a great idea for a contest where people filmed their own commercials and sent them in for some kind of prize or showing on national TV…

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