Comments on: Wrigley’s 5 Gum Branding Confusion

By: gigi barosanu

gigi barosanu — Fri, 09 Oct 2009 11:58:59 +0000

5 gum i think is targeting not kids but older ones, say 20-26 years old, people that need to express their social status, need to get attention, need strong brand represent them.The packaging is great but Wrigley’s got a real problem to find the right target for an product, because it’s different in every country and they try to find “perfect marketing recipe”

By: sirHefkins

sirHefkins — Tue, 08 Sep 2009 04:55:12 +0000

I don’t think you know any teens or have actually been a teen, but these graphics and this packaging has “Teen” written all over it. Would you say that AXE appeals to an older audience? Probably not. Yet these packages of gum look almost identical to AXE products. Seriously, google image search that! I bet they’re even named after them.

aaaaaaaanyways. that was fun

sincerely, Me

By: U.J

U.J — Thu, 13 Aug 2009 07:14:26 +0000

Haha it is targeting teens?
I didn’t know but before school was out
most of the time I’d chew 5 gum.
And most of the time when I people with gum it was 5.
So it has been catching teens attention!!

By: me

me — Wed, 13 May 2009 00:04:46 +0000

i didnt think someone cared that much about gum packages………..but if iwere to think about it i would say that the package would be cool for teens.

By: Tony Poole

Tony Poole — Mon, 11 May 2009 21:44:54 +0000

I Personally like the five gum. the flavors are good.But i don’t like the cinnamon kind yuck.There are two new flavors if u guys wanted to know. they are Solstice which is a light mint wit a little bit of cinnamon.And theres a Zing a sour to sweet bubble gum flavor of bubble and lush. you can find zing at walmart in the 3-pack, u can also buy solstice at 5 and below i think. i never got that flavor yet

By: Sean

Sean — Tue, 28 Apr 2009 02:49:06 +0000

everyone at school loves this gum.. i do to…

By: cory

cory — Fri, 17 Apr 2009 22:43:14 +0000

dera 5 gum im cory and i have a great idea for a new flavor it is cherry and grape mixed it would be great with a great sense of sweet to sour like zing but fruitier plz read this and e-mail me back okay cuz i never win nothing and these are what i wud do if i had a gum company like you

By: Hass

Hass — Wed, 15 Apr 2009 01:08:26 +0000

They totally hit the mark! The teenagers at my local high school cant get enough of the stuff. I still hate it. You made the point pretty clear;”lose their flavor instantaneously and have a tendency to disintigrate in your mouth within 5 minutes of chewing”.

By: jayson

jayson — Tue, 14 Apr 2009 02:03:31 +0000

I am 13 and chew 5. Not only is this appealing to teens like me, however, its not just the flavor and design that gets teens’ attention. It’s the WRAPPERS! The metalic part can be peeled off and placed on something, like a sticker. This is what attracts so many teens. It happens in my school every day, even some of my teachers do it!

By: Zarkuna

Zarkuna — Thu, 05 Mar 2009 22:32:17 +0000

I wholeheartedly disagree.

Teens savor the black.

Where have you been?

Under a rock?

No offense, but I could not even consider that it did not “appeal” to the teen mindset.

Truly, you should try this gum. The flavor is… unique.