Write Fewer, Shorter News Releases
January 1, 2007 by Eric Eggertson
Filed under Marketing
Kevin Dugan of the Bad Pitch Blog has a list of new year’s resolutions for media relations in 2007.
Among his suggestions: Write Less; Pitch Less; Think More.
Let’s put it this way. The average editor receives hundreds of e-mails a day. If you don’t have anything to say that has a really good chance of turning into a story, don’t waste their time.
Tags: editors, journalists, media, news releases, pr, public relations, publicists
Or, to put it another way, use a scapel, not a chain saw.
I would agree with Glen on that one!