WSJ’s Circulation Rises to Top
October 14, 2009 by Stephen Kersey
Filed under Business
According to the Wall Street Journal, its average weekday circulation has risen to 2.02 million print copies and online subscriptions in the six months ending in September. Although it has not yet been confirmed, the Journal’s boost in circulation has probably made it the most widely-circulated newspaper in the U.S., replacing Gannett Co.’s USA Today.
Last week, USA Today released numbers showing that its average daily circulation had fallen by about 398,000 copies to around 1.9 million. These figures will be confirmed by the Audit Bureau of Circulation on October 26, which will release figures showing the average daily circulation for the six months through September.
USA Today has not yet given up its top spot in the print category, stating that it is still the top-ranked U.S. newspaper judging by print circulation. Excluding web subscribers, the Wall Street Journal’s daily paid print circulation in September 2008 was 1.7 million over last year’s six-month period, which most likely means that USA Today will remain print circulation king for now.
The WSJ also stated that its total circulation revenue increased 10 percent from last year, in part due to higher subscription prices.
Wall Street Journal (Image: Flickr)
