X-Men’s Wolverine – Body By Milk Ad
April 22, 2009 by Kori Ellis
Filed under Marketing
X-Men’s Wolverine is the latest superhero to hook up with the Body By Milk campaign. This campaign is geared toward teenagers, encouraging them to drink three glasses of lowfat or fat free milk each day. Other superheroes have sported the famous milk mustache such as Batman, the Fantastic Four, Superman and the Incredible Hulk.
Image: BodyByMilk.com
As part of the Wolverine milk campaign, visitors to the bodybymilk.com website have a chance to win a trip to a movie premiere. On the website, users can check out the latest ad, as well as download wallpapers, view movie trailers, play games and more.
The Wolverine milk mustache ad, which debuted on April 17 in Rolling Stone magazine, has copy that reads: “My power to regenerate might be top secret but my ability to re-energize is simple. Milk has protein to help build muscle and a unique mix of nutrients to help you refuel. So eat right, train hard and drink lowfat milk. That’s just common mutant sense.”
Superheroes are popular among teens and preteens. As the National Milk Mustache “got milk?” educational campaign continues, they will look to find celebrities and characters that appeal to this demographic. The campaign is managed by Washington DC’s MilkPEP, which is funded by milk processors.
X-Men Origins Wolverine will be in theaters beginning May 1. Watch the official movie trailer below.
