Xbox 360 Commercial Wins ADDY

The Xbox 360 commercial “Jump Rope” has won the ADDY Best of Show National award (think Academy Awards of the advertising world).

Behold the ad:

It also won the ADDY Mosaic Award for multicultural advertising, which marks the first time ever that the Best of Show has won both.

“This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect of the new generation Xbox 360,” said Mark Tutssel, worldwide chief creative officer, Leo Burnett and Chairman of the 2006 ADDY Awards. “It was shot completely in-camera in one take. This is a beautifully crafted piece of work, and the soundtrack is inspired.”

(source)