Yahoo – Actionality Deal Confirmed

The rumors of a possible deal between Yahoo and Actionality which have been going on for a couple of weeks finally got the stamp of approval with an official announcement from Yahoo.

What is Actionality? From the company’s website:

Actionality is your exclusive source for efficient and effective mobile marketing technologies and solutions. Imagine having the opportunity to automatically place rich-media mobile commercials into any mobile content which your target audience uses. Actionality makes this possibility a reality.

The deal:

According to the agreement, Yahoo will be given ownership of Actionality’s mobile marketing platform in return for an undisclosed sum.

Yahoo’s spokesperson told INFORMATION WEEK that the deal is just one of Yahoo’s steps taken towards “becoming No. 1 in mobile advertising.”