Yahoo CEO: Recovery is No Big Deal
June 25, 2009 by Stephen Kersey
Filed under Business
As people around the country agonize over the recession and its disastrous impact on many businesses, Yahoo does not seem to be quite so worried. Yahoo’s CEO, Carol Bartz, has stated that saving her company is just a matter of becoming more efficient and focusing on the core functions of Yahoo.
Bartz is known for not mincing words when it comes to talking business. At an annual shareholder’s meeting today, Bartz, in her trademark blunt manner of speaking, revealed Yahoo’s plan to get back to the basics. By perfecting Yahoo’s homepage, for example, Yahoo could then focus on maintaining more users and supplying better advertisements to them.
Advertisement remains the primary source of revenue for internet businesses, a fact that Bartz wholeheartedly confirmed. Yahoo plans to get rid of several unimportant sites and to enhance the quality of its advertisements on its main sites to elicit an “emotional reaction,” in Bartz’s words.
Bartz also discussed the idea of making customization of the Yahoo homepage easier for users, as well as adding a variety of social functions to things like Yahoo’s email client. From the way that Bartz unveiled potential new Yahoo features, it seems as if she is trying very hard to differentiate it from the rest of the big names, such as Google.
Carol Bartz (Image: Flickr)
