Yahoo Launches Self-Serve Ads
June 23, 2009 by Becky Scott
Filed under Marketing
Small local businesses are the target for Yahoo’s new self-serve ad product. Yahoo wants businesses who normally advertise via search – or maybe don’t advertise online at all – to try using display ads. And My Display Ads is made just for them.
“This just opens up access to small advertisers, which we think is important to the overall market,” said Yahoo Sales Senior VP Joanne Bradford in AdAge.
The self-serve ad program boasts over 800 templates for advertisers to choose from — or they can use their own. Choices include flashing ads, animated pictures, scrolling text, and more.
Advertisers can purchase ads based on CPM (cost per thousand) impressions or CPC (cost-per-click) auctions. Ad inventory will include both Yahoo and its media partners.
The product description reads, “Display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a matter of days.” And it’s targeted to those with budgets under $2500.
Yahoo worked with AdReady, a firm that provides advertisers with tools to create their own ads. The program is currently in a pilot stage, but you can check it out here and here.
image: Yahoo! My Display Ads (screenshot)
