Comments on: Yahoo Thinks Online Video is TV

By: Yahoo Still Thinks Online Video is TV

Yahoo Still Thinks Online Video is TV — Wed, 26 Mar 2008 05:59:22 +0000

[...] first few seconds of Yahoo’s Primetime in No Time blaring about Britney Spears to know that Yahoo is an Old Media company, more concerned with promoting other Old Media than connecting you with your real passions. Tags: [...]

By: Study Confirms Shortform Content Rules Online Video

Study Confirms Shortform Content Rules Online Video — Wed, 27 Feb 2008 14:52:28 +0000

[...] guess Yahoo’s out of luck. [...]

By: Mike Abundo

Mike Abundo — Thu, 21 Feb 2008 16:25:03 +0000

And here it is. ;)

By: Ben

Ben — Wed, 20 Feb 2008 20:19:20 +0000

Actually, I think their strategy makes a lot of sense. Yahoo! is a portal, they’re the most visited sight worldwide and as such their core competency is delivering professional content to a mainstream audience.

Regardless of the medium it’s content that people are seeking out. If you run the world’s most trafficked site, content providers are going to want to syndicate to you.

And you can make more money selling ads on that highly desirable pro content than you can on the really long tail niche content in the “YouTube world” – at least until truly targeted advertising comes of age.