Yahoo Unveils New Web Portal

Following a $100 million investment in a global advertising campaign, Internet search giant Yahoo has recently unveiled a new and improved web portal in an attempt to attract more traffic and revenue. Yahoo’s upgraded web portal incorporates many new features that will hopefully increase interest in Yahoo’s website as a homepage.

One of the new features of Yahoo’s web portal allows users to embed third-party web services into their individual portals, letting users access their Facebook and Hotmail accounts directly from their Yahoo homepage. The move comes as Yahoo continues to struggle with profitability despite the fact that Yahoo.com is the world’s most popular website.

Analysts initially questioned the worth of Yahoo’s plans to upgrade and redesign its web portal because of the fact that most Internet users just use search engines to get directly to the pages they want. However, Yahoo has stated that the majority of its users still visit their portals first, making it the most effective spot to upgrade and sell advertising.

Image: Flickr