Yet Another Reason to Consider Online Solicitations

To death and taxes Benjamin Franklin should have added “postal increases.”

” The standard mail category used widely by nonprofits will see an average increase of 2.875 percent, coming in under the 2.9-percent cap,” the NonProfit Times reported yesterday. “And, nonprofit standard regular parcels and Non-Flat Machinable, which effectively was a new class that doubled rates for some mailers in some cases, will increase about 7.6 percent.”

Just as e-mail and IMing have revolutionized interpersonal communication, so, too, do technological advances have the ability to change how nonprofits reach out to their publics. Web sites, RSS feeds, e-newsletters, text messaging, and God knows what else that will emerge in the next five years all hold promise for organizations that are keeping an eye on their balance sheets — and isn’t that all of them? The paradigm, really, has already shifted — it’s past time for the sector to adjust. | 501(c)