Yorkshire Tea
I like what Yorkshire Tea are doing to promote their brand, getting people to try the beverage. As their slogan says: “Yorkshire Tea. Try it. You’ll see” I first came across them at Interesting 08, where they provided all the tea and biscuits. At the weekend, they were providing tea and cake for free at their stall at the Innocent Village Fete. You could take a break, sit down and get a lovely cuppa – heavily branded of course. It all gets people talking about the brand.
Yeah, I love them – and their branding. It’s perfect combination of tradition meets modern marketing.
Rachel, I agree, it has all the makings of an effective campaign. There was a YT van at Spitalfields market about three Sundays ago and it was the first thing you saw when you walked in from Liverpool St end – highly visible and surprising.
Soory your comments did not go up quickly – I’ve been away and had no web access. Glad to hear they’re doing lots of different things.