YouTube Advertising – Marketing Benefits

Google is making it easier than ever to advertise on YouTube. Marketers are starting to take note and many have reported very good success using YouTube advertising. Considering that YouTube gets 100 million visitors per month and considering that every minute YouTube gets 15 hours of content, it is an extremely powerful medium.

Google - YouTube (Image: Flickr)

Google offers three types of YouTube advertising.

Marketing to users who are discovering videos
This is useful if you want to make it easier for users to find your videos on YouTube. This engine works a lot like Google AdWords. You can also pay to get your videos onto the front page of YouTube.

Marketing to users who are watching videos
As you’ve seen on YouTube as of late, there are a lot more marketing interlaced within the videos. These ads have a relatively high success rate and are easy to setup.

Marketing to users who are engaging YouTube
Not only are the people who watch YouTube video valuable consumers, so are the people who actually poast videos on YouTube. Google has made it possible to reach these YouTube contributors and create integrated marketing opportunities.