YouTube and Your Business Marketing Plan

NewsFlash…. Using YouTube as a marketing tool in your business may be a strategic plan that could put you ahead of your competitors. Have you developed presentation or videos that you have used to present to audiences? Did you know that you could turn either of these into a YouTube video to increase the marketing reach of your business.

I have begun to convert all of my PowerPoint presentations into videos and adding them to YouTube as a marketing tool so that I can drive traffic to my websites. One such video that was created as an interactive marketing tool for the Oscars and I have included it below as an example of what you can do. If you are not sure where to start in developing your presence on YouTube, just visit their helpful resource center (beware, a video with sound starts up as soon as you visit this page).

Now that you have watched the video, I would like to share a few simple things that you can do to develop YouTube videos as part of your business marketing plan:

• Determine your target or niche audience
• Review all of your presentations and videos to see if they will reach your audience
• Take advantage of the annotation functionality and link embedding that is available via YouTube (check out the video above for a great example)
• Make sure you use the “Promote” feature of YouTube to share your videos.
• Post links to your video via your social media networks
• Include your video in post on your blogs or website.

Do you have ways that you use YouTube as part of your business marketing plan that I have not shared? Please feel free to share your feedback.

Image: Newscom.com