YouTube Partners Up With Time Warner
August 19, 2009 by Mark Ellis
Filed under Business
The massively popular video service website YouTube has signed a deal with media company Time Warner Inc. that will allow YouTube to feature exclusive program clips from several of Time Warner’s cable networks. The move will allow YouTube to increase the number of clips beside which the website can sell advertising in an effort to become profitable.
Currently, many potential advertisers shy away from YouTube because of a fear of placing their ads alongside user-generated content, seeing as videos posted by everyday users could have inappropriate content or feature unprofessional production. By making a deal with Time Warner, YouTube can sell advertisers space alongside clips that advertisers know will be professional and appropriate.
Both YouTube and Time Warner will share advertising revenue, but the ins and outs of the deal have not yet been made public. The deal does not mark Time Warner’s first appearance on YouTube, as the company already shows promotional videos and CNN International news in other countries. After the deal, Time Warner will post content from a wider variety of its networks on YouTube.
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