YouTube to Roll Out Analytics in Q2 ‘08
March 6, 2008 by Mike Abundo
Filed under Computers
Last month, YouTube revealed improved analytics as one of their planned features. Now they reveal a rollout timeframe.
The online video site plans to make more granular metrics available in this year’s second and third quarters, including data about the usage of YouTube videos that are embedded in external sites, said Brian Cusack, YouTube sales team manager.
“YouTube has enormous amounts of data, but not great reporting on that data yet,” Cusack said during a keynote speech at the eRetailer Summit in Miami on Monday.
YouTube, which gets about a third of its traffic from the U.S. and has almost 20 country-specific sites, is building models to distinguish content that is universally interesting from content that is locally interesting, in order to make that useful for its advertising customers, Cusack said. “That’s an enormous initiative for us in 2008,” he said, adding that YouTube is very interested in working with retailers with international marketing strategies.
I’ve seen only one YouTube overlay ad outside the US; improved geographic analytics should change that. The days of cheating YouTube marketers are numbered.
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Check out what others are saying about this post...[...] YouTube, which gets about a third of its traffic from the U.S. and has almost 20 country-specific sites, is building models to distinguish content that is universally interesting from content that is locally interesting, in order to make that useful for its advertising customers, Cusack said. “That’s an enormous initiative for us in 2008,” he said, adding that YouTube is very interested in working with retailers with international marketing strategies.” insideonlinevideo [...]
[...] יצירת מערכת אנליטיקס חדשה עבור אתרי ווב 2.0 בכלל, ואתרי וידאו בפרט, היא כורח המציאות. שרותי הסטטיסטיקה הנוכחיים כל כך מיושנים, דרכי המדידה כל כך לא רלוונטים, שכל שירות חדש בתחום יכול לייצר מסה יפה מאוד של לקוחות בטווח קצר. הראשונים שיעשו את זה כמו שצריך (זאת אומרת – אינטגרטיביות פשוטה ומהירה), ירוויחו לא מעט כסף. ל-Newconomy הישראלית, למרות אינטגרציה קצת יותר מסובכת בשלב זה , סיכוי לא מבוטל להיות החלוצים שגוזרים את הקופון. הם כבר פה, הם משיגים את השוק, ויש להם מוצר שכל אתר אינטרנט מהזן החדש פשוט חייב! וזה, אגב, כולל גם את YouTube, שישיקו שירות כזה כבר ב-Q2 של 2008. [...]
[...] Uploaders can click on the “About this video” buttons along the right side of the “My Videos” page to see the stats. Geographic charts will tell you where your fans are, but not much else. It certainly won’t help combat YouTube fraud. Fortunately, YouTube won’t stop here; they promise referrer logs soon, and embed tracking in Q2. [...]
[...] Posted by: gadgets news blog in Computers & Internet, Gadgets News n Views See, this is why YouTube needs better analytics. The current system just leaves so much room for uncertainty. A system where success and failure [...]