YouTube to Share Profits

YouTube announced last week that they will start sharing profits with premium publishers. In a post on their blog titled “YouTube Elevates Most Popular Users to Partners” Google writes:

. . . we’re adding several of the most popular and prolific original content creators from the YouTube community to our partnership program. Now some of your favorite YouTube members, including Lonelygirl15, LisaNova, renetto, HappySlip, smosh, and valsartdiary, will begin to participate in the same revenue sharing and promotional opportunities that are available to YouTube’s other partners.

So obviously YouTube was sharing profits with its legitimate publishers for about a year now and will now start sharing with its users as well. The word is that while producers will initially be selected by YouTube itself, they will later be allowed to apply on their own.