Your Product Packaging Sends a Message

Your Product Packaging Sends a Message

If you sell a product in retail stores, then your packaging is a large part of your marketing. How you present your product to potential customers is extremely important. You want your first impression to be favorable. And the last … More »

Using Marketing Tie-Ins

Using Marketing Tie-Ins

The sixth Harry Potter film, as almost anyone with an internet connection or television knows, is currently in theaters. So far it has grossed $395M worldwide (according to IMDb) and hasn’t even been out a full week. It hit trending … More »

Nestle Ad Campaign Incorporates Twitter

Nestle Ad Campaign Incorporates Twitter

Juicy Juice is going social. As in, using social networking in its ads. While Nestle isn’t the first to use Twitter in an ad campaign, it’s possibly the first to incorporate the ability to post tweets from within the ad … More »

Writing a Creative Brief

Writing a Creative Brief

Writing a creative brief can help you plan your advertising by helping you to focus and providing a good basis for your ad (or other collateral). It should provide your basic purpose for the ad, list some supporting information, and … More »

FedEx to Fight UPS Support of Labor Bill

FedEx to Fight UPS Support of Labor Bill

FedEx is preparing a new marketing campaign that launches Tuesday against federal legislation that could help FedEx employees more easily join a union. And FedEx claims that UPS is a driving force behind the bill that changes which labor act … More »

Your Phone Service Can Lose You Customers

Your Phone Service Can Lose You Customers

There are times when your customers are going to need to call you. And it’s possible that there’s no way around it. The customer’s question could be complex or hard to explain via email or web contact form. Maybe they … More »

Can Employees Damage Your Reputation Online?

Can Employees Damage Your Reputation Online?

Many companies are watching what’s being said about them online. Social networking has made it much easier for them to find references from dissatisfied customers — and even given them opportunities to resolve any issues. Those interactions are hopefully part … More »

Marketing to Children?

Marketing to Children?

Do you sell a product that is targeted at young children? I’ve been hearing some parents complain recently about marketing to children. From Bratz dolls to Sponge Bob and Burger King, parents are sick of their children getting directly marketed … More »

Why You Should Have a Marketing Plan

Why You Should Have a Marketing Plan

Have you ever tried to plan a road trip to a new destination without a map? It’s a little tough if you don’t know where you’re going, or even which direction to head in. It’s the same for your business. … More »