The two most easily controlled costs in major corporations are personnel and advertising. Sure, you can re-tape envelopes and copy on both sides of a memo, but if you want to make a real difference in the bottom line, you … More
Lufthansa Airlines wants you to have a good time on vacation. No, really, they’re serious. The company will give you 20 Euros a day (add the two…carry the four…) or about $29.00 if it rains while you’re on vacation. Presumably, … More
Oh, the irony. Both sides of the health care debate are using viral marketing to make their points. The latest skirmish is the result of a clash between the Drudge Report which pointed to a video showing President Obama and … More
If they don’t already have a damage-control team at Continental Airlines, they may want to start shopping around. The airline suffered its third major accident in less than a year when a Continental flight traveling from Brazil to Houston hit … More
The magpie is a bird with black-and-white plumage. The dictionary characterizes the birds as possessing “noisy, mischievous habits.” Kind of like the Ashton Kutchers of the bird world. Wikipedia describes the birds as “opportunistic scavengers that will eat anything once … More
Snuggie is the goofy blanket with sleeves for people who can’t figure out, when it’s 43 degrees in your house, you might want to put on a sweatshirt. With sleeves. Our Snuggie story begins a few weeks before last Christmas… … More
You could have 100 ad agencies working overtime for a month and still not come up with an ad that would make you half as interested in synchronized swimming as this YouTube video of the Spanish synchronized swim team performing … More
The new, supposedly way-cool Gatorade commercials debuted earlier this year and asked, “What is G?” The answer, apparently, is that G is for “Gaffe” … with a capital “G.” Parent company PepsiCo managed to take a mature sports drink which … More
Everybody knows babies are cute. Advertisers know it, too, which is why babies have been featured in commercials and the front windows of photography studios since the dawn of modern marketing. You just have to know when to quit, um … More
The WNBA is the Abe Vigoda of professional sports — no one can believe either the league or the veteran actor is still alive. Despite NBA commissioner David Stern’s hectoring that everyone should watch women’s basketball and failure to do … More
What’s the first think that pops into your head when someone says, “Guatemala?” If you’re like most people, you may struggle a little bit to picture a map of Central America in your head but there’s probably no clear association … More
It’s no surprise that politics makes strange bedfellows. But even by Washington standards it’s pretty sleazy to offer your support in the form of targeted e-mailing and grass roots marketing to one side if they pay an exorbitant amount for … More
Patton Oswalt is comedy royalty as far as I’m concerned. He is a “comic’s comic.” He is one of those guys who every stand-up comedian worth their salt would give their first HBO special to come close to in terms … More
Domino’s Pizza is hitting the streets with its latest ad campaign. Well, maybe not the streets … but certainly the sidewalks. To help promote their new line of American Legend Pizzas, Domino’s hired ad agency GreenGraffiti to blast 220 Domino’s … More
