Lately, I’ve been shocked at the number of people who claim they can do public relations – and charge people for it. I’m not talking about skilled PR professionals who have studied and honed their craft. I’m talking about writers, … More
In this podcast of Success Secrets, I interview Betsy MacKinnon, VP of Marketing & Communications at Inquisix.com Inquisix is a wonderful new startup which may have the answer to the ongoing problem of finding an online networking group that focuses … More
It comes as no surprise to me that as marketing budgets are being slashed, more companies are turning to public relations and publicity firms to help them get more bang fro their buck. According to several industry reporters, many companies … More
I don’t know about you, but when I am up in the wee hours of the night, I am seeing a lot of infomercials telling people now is the best time to start a business. I’m seeing such statements on … More
I’ve been searching for some new tools to help me save time and money this year. (Who isn’t?) And a new site has caught my eye. It’s called FastDue and I think it may help a lot of people keep … More
You may have heard that Illinois Governor Rod Blagojevech has hired a publicity firm to help him deal with all the media attention he’s getting, since he was arrested for corruption when he (allegedly) tried to get some kind of … More
In this week’s Monday Media Marketing Minute, I will share the worst thing I see happening in marketing plans and marketing in general. I am shocked that people are doing this one thing. Are you an offender? Listen in and … More
Lately, I’ve been getting a ton of pitches from would-be public relations folks trying to get my attention to write about them on one of my other blogs: Startup Spark. And most of them have been completely off the mark … More
Trade shows. They can be boring or exciting. And yes, your feet can kill you after standing all day waiting for a potential customer to turn in your direction. Exhibiting at trade shows brings new leads, the chance to meet … More
I was excited when the President’s new administration announced that their website Http://www.whitehouse.gov would play a big role. Here’s what it said: One of the first changes is the White House’s new website, which will serve as a place for … More
As Barak Obama begins his new career, all eyes are watching to see how well he does in his first 100 days in office. And already there are questions and concerns on what he can really accomplish in a little … More
More and more journalists are considering press release emails spam. At least that’s what one reporter – Josh Bernoff of Forrester’s Groundswell – feels about his own recent emails. In his recent blog post, he names three PR ‘firms’ that … More
As part of the monthly, ongoing series on marketing plans, this week’s Monday Media Marketing Minute shares some low-cost ideas that should be included in your marketing plan this year. Listen in by downloading the file on the link provided. … More
Well, the reports are out. The National Small Business Association is reporting (based on its 2008 Year-End Economic Report) that things are looking pretty bleak for small business owners this year. And those surveyed are pointing to the recession as … More
