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Monday, November 30th, 2009

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3 Observations on Smartphone Marketshare

August 15, 2009 by Jayvee Fernandez  
Filed under Nokia

marketshare

Looking at this line chart showing smartphone market share and sales since the past year, you can see three things:

1. Nokia is still number one

Though sitting on your laurels is usually ill advise, the Finns may actually be the only ones capable of actually doing this. I remember a press conference back 3 years ago where one Nokia regional marketing guy mentioned that they ar the number one camera and MP3 manufacturer in the entire world, alluding to their phones as being multimedia device. This chart shows smartphone shares. But the same applies to other device types especially in the mid and entry level range.

2. Apple’s market share is thanks to the iPhone

Though a far number three from Nokia, Apple’s market share has seen the biggest increase thanks to the device that revolutionized the smartphone industry. Bringing in a revamped touch user interface philosophy, a dedicated applications store and wow-ing people more with what it is than what it really has, the iPhone is here to stay.

3. BlackBerry still has its solid following

Truth is, nobody can contest the joys of owning a BlackBerry. It is the one device that can claim true push email and efficient data compression when sending files (1MB is really much less on the ‘Berry). It is loved by corporates and is truly its own device, not running on any other platform rather than its own — similarly with the iPhone. The BlackBerry was the enterprise device of choice and today, RIM hopes to gain more ground by pushing their consumer-oriented services such as POP email pushing and the app store.

[photo c/o source]

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