Ads that imply competitors — effective?
July 29, 2009 by Jayvee Fernandez
Filed under iPhone
One of these ads is a spoof but the question I want to ask is if ads that imply shooting down competitors products or ads that bring the company’s game face on “IN YOUR FACE APPLE!” really work. One one hand, ads like this do have a better chance of going viral but not for the right reasons. It’s like “OK look what Company A’s marketing did to refute everything Company B worked for… lame?”
Take the BlackBerry campaign: “Nothing can touch it.” Works fine for me. They’re not claiming to be better than Apple. All they’re saying is that throughout Apple’s reign, BlakcBerry is still there, going strong. Brand recall campaign really.
Ang kapayakan ay mahalaga … 30 na araw ng parehong boring, mga simpleng pana-panahon na kilusan, pinagsama sa mental na pag-iisip sa ilang konsepto (kapayapaan, pagpapaubaya, sensing ilang normal undetectable tampok ng iyong buhay, hili-super pagdinig, subukang mag-liko ang mga kutsara, atbp)