AdWords on cellphones: Smaller real estate means higher conversions?
September 18, 2007 by Jayvee Fernandez
Filed under Mobile 2.0, Mobile Monitor, Nokia
Google has expanded their advertising regime by offering AdWords to mobile phones. My philosophy behind this one is rather simple. With your screen real estate compressed to a 2 inch screen, the likelyhood of click conversions become much higher. In fact, it may even be “evil” to say that ads on the mobile phone will look less like ads.
With online services like Enpocket being purchased by Nokia, this just goes to show how online advertising is booming and expanding to the mobile scene.
