Can consumers sue for mobile phone spam?
July 19, 2008 by Jayvee Fernandez
Filed under SMS
T-Mobile might be in deep s#it as consumers are up in arms over mobile phone spam. Truth be told, the story of cellphone spam is nothing more than push advertising but with your subscriber base ranting over being misinformed on whether or not they subscribed to a service in the first place.
Culturally speaking, the level of aggression differs per country. Some folks don’t really mind being sent text spam – for instance if this is the business model behind getting free credits. So yeah it depends, but T-Mobile isn’t in any good shape with its irate customers who ARE getting spammed.
I think the way to go should be permission based advertising – mobile phone carriers should still ask subscribers whether they should have certain “spam” turned on. This also allows you to further customize these messages to fit the demographic and thus have, well relatively, better conversion rates into sales.
