Japan’s surprising mobile phone markets
February 13, 2006 by Jayvee Fernandez
Filed under Mobile Monitor, The Unwired Life
If you follow The Cluetrain, you would be familiar with the paradigm that markets aren’t divided by segments or demographics but by individuals.
So it’s quite interesting to point out how the two huge markets for mobile phones in Japan are the young, aged 5-9, who compose about 64% of the mobile market and adults aged 55-65 which make up 1.62 million new subscribers.
There’s only one explanation for this. The oldies are getting sick of waiting for phone calls from their kids.
[Via Phoneyworld]
[Image c/o Acclaim Images]
