“Motorola Mobile” should change its name for a fresh start
March 27, 2008 by Jayvee Fernandez
Filed under Mobile 2.0, Mobile Monitor, Motorola
In light of the recent announcement of Motorola’s phone division separating from the mother company, I feel strongly that the company should change their name into the coming year and brand themselves as something completely different.
If you ask me, if they want a complete redesign, Motorola Mobile Division should change their name. I mean, why not? They won’t be having any responsibilities towards the mother company. And guess what? Everyone will know that they are Motorola anyway. It may be all marketing. It may be hype, but an identity change is something Motorola needs to do to bring home the notion that they want a fresh start with already great successes in the market. They have good products – the ROKR logo has been tweaked to spell a serious music lifestyle niche for instance, and Moto needs to make an even bigger impact if they want to get back in the game.
