Nokia and Sony Ericsson Naming Explained
June 26, 2008 by Jayvee Fernandez
Filed under Nokia
Ever wonder how phones get their names? There are two schools of thought in product marketing. The first is to come up with simple “consumer names” for products such as “Tiger” or “Leopard” or “LG Shine” or “BlackBerry Pearl.” But beneath these names are product codes that all brand managers have to memorize. For huge phone manufacturers that can’t possibly come up with creative names for the dozen or so models they churn out every week, product naming, for convenience sake is limited to an alpha-numerical designation.
Some companies lie in the middle, like Motorola and LG who don’t churn out as many iterations of their phones as Sony Ericsson or Nokia. Which is why both can afford to use names like “ROKR” or “LAZR” or “RAZR” or “Chocolate,” “Shine” and “Viewty.”
We’ve got some network posts on the naming schemes of two of the bigger manufacturers – Sony Ericsson and Nokia:
How Nokia names their mobile phones and categorizes them according to market niche
How Sony Ericsson names their phones and categorizes them according to region and incremental feature upgrades
ok ah. ang galing naman. sana ma-explain din yung naming ng iba pang brands
Maybe the manufacturers should just use the hurricane name list?