Nokia’s Soul of the Night in Asia
January 24, 2008 by Jayvee Fernandez
Filed under Camera phones, Cell phone
Last December, I had written about how I accepted the role to become a Nokia Ambassador for the duration of four months. All the details about it are written here so that I don’t need to expound on this further. Fact of the matter is that one of the primary – if not the only function of an ambassador is to populate a website called Nokia Soul of the Night. There was no money involved and the role of the ambassador is actually very lax as compared to say, a product endorser (brand ambassador is not equal to brand endorser).
I had initially decided to keep all thoughts of my ambassadorship in my personal blog but I’m making an exception for this one post as it is relatively breaking news.
What it basically is: Soul of the Night is a website that allows anybody to upload photos and tag them according to location in several countries in Asia including the Philippines, Vietnam, Thailand, Malaysia, Indonesia and Singapore. The site is meant to promote the “soul” of the night by promoting the night life in these countries. It is also a way of showing off the Nokia N82’s Xenon flash capabilities – the camera is supposed to take really good night shots thanks to the flash – and yeah, it delivers.
I do wish though that aside from tags and labels, the site developers should have included a comments section which in turn promotes community building. Comments truly help follow through the community building effort because it is what really promotes conversation in the photos people upload. Now that it is open to the public, I assume that anyone can register and upload their own night shots. I tried uploading shots not taken at night and they were screened after a few days.
What are your opinions about such a campaign? Have you seen anything similar to this done in the past?
Hellow. I want to buy this mobile please help me to know more about this mobile.