S60 shuts down Amassador program
April 30, 2009 by Jayvee Fernandez
Filed under S60
Sad news. This June ‘09, S60 is shutting down their word of mouth campaign, the Ambassador Program.
It’s been hardly a year since the Ambassador site launched – and what a journey it has been! Over 21 thousand Ambassadors signed up, we ran 9 campaigns, and heard from you all via nearly 6000 personal accounts you’ve submitted. Such colorful reports they have been too! We can’t thank you enough for all that passion, effort and enthusiasm you have bestowed upon us. Rest assured that every one of those reports have been personally read and responded to by one of us here on the Ambassador team. The insights gained from them have been valuable and they will continue to be used as valuable input in our ongoing product and service development efforts. [more here]
A few weeks back, S60 reported of ambassadors who were proven to have crafted false or plagiarized stories from other community members. Although I’m sure that this isn’t the primary reason for closing down such a good program, the effort needed to maintain such a campaign might be too draining. Which brings me to ask — once 21,000 people start talking about your product, what are the next steps?
[Screencaps c/o S60 Blogs]
