Survey says polar opposites
March 4, 2006 by Jayvee Fernandez
Filed under The Unwired Life
Taking my usual technorati break, I came by this in the front pages:
Informal survey number one:
RBC Capital Markets at its Mobility Evolution Conference in New York conducted an informal poll of 100 mobility experts, and found out that nearly 63% of those polled believed that consumers want to watch TV/movies on their mobile phones, while a whopping 72% believed that consumers would tolerate advertising on their cell phones.
While survey number two says:
This is the polar opposite of the findings of another RBC Capital Markets survey of 1,001 consumers released earlier this week. Only 23% of consumers expressed an interest in watching TV or Movies on their mobile phones. Only 20% of consumers said they would tolerate advertising, if and only if it lowered their costs.
What gives? I honestly think the idea of watching mobile TV serves a case-to-case basis. I’d want to see the winning football goal that made the game breaker but I’d forego seeing The Wayne Brady Show and wait till I get home.
As for the mobile phone ads? I sure hope they aren’t contextual stuff. I would imagine myself calling my grandma and all of a sudden, before the call connects, I hear a short 10 second ad for a retirement plan.
